adidas Group、PLM を利用して戦略的コラボレーションを実現

情報源を一元化し、製品、サプライヤ、すべての地域の規制情報を可視化

小売業界向け PLM のリーダー

adidas Group エンタープライズ アーキテクチャ グローバル IT 部門担当の名誉 CIO、ピーター・バローズ (Peter Burrows) 氏が、小売業界向け PLM ソリューションを実装したことにより、複数のブランドと製品タイプを提供する顧客重視の組織において戦略的コラボレーションをどのように実現したかについて講演します。

事前構成済みの包括的な小売業界向け PLM の詳細をご確認ください。また、小売業界のバリュー チェーンが協力して製品を計画、設計、開発、調達する手段をどのように変革できるかについてもご覧ください。



Adidas Group is a global company that designs and manufactures sports clothing and accessories, employing more than 46,000 people in over 160 countries. They produce a vast number of products, including many different lines and seasons. With a complex portfolio of products, adidas wants to keep things simple.

A big step towards achieving this simplicity has been implementing a single system to support many of their business processes, including a single repository for materials management. By moving from Excel to a comprehensive PLM solution, adidas now has a single source of information and visibility into product, supplier, and regulatory information across all regions.

Implementing PLM has also helped adidas accelerate their time to market, from product development through in-store delivery. As market and consumer demands increase and the number seasons and styles expand, adidas has made reducing time to market and production a focus. They have been able to meet these targets without reducing product quality and enhance their overall supply chain agility through better visibility and earlier and continuous involvement with merchandising, design and product development.